Commercial

EE and Kevin Bacon End 14-Year Advertising Partnership

February 26, 2026 by Tom Aglio

EE and Kevin Bacon have officially parted ways after a 14-year advertising partnership, bringing to a close one of the UK’s longest-running celebrity brand relationships. The collaboration began in 2012, shortly after EE launched as a mobile network operator in the United Kingdom. Over the years, Bacon became closely associated with the company’s messaging around […]

Mastering Commercial Voiceover Auditions

December 10, 2025 by Austen Moret

Commercial voiceover auditions look simple at first glance, but they require a combination of skill, awareness, and preparation that often goes unnoticed. Casting teams receive a steady stream of submissions, and the performers who stand out understand how to shape a read that is natural, confident, and aligned with the message of the brand. Sources […]

Creating Your Own Commercial Voiceover Demo

December 1, 2025 by Austen Moret

A commercial demo is the first real step for anyone who wants to enter the voiceover world. It is the sample potential clients listen to when deciding whether you match the tone and style they need. For newcomers, a professionally produced demo can feel out of reach because of cost. This is why many performers […]

The Perils of Picking a Celebrity Voice: When Fame Fails the Message

November 1, 2025 by Austen Moret

The Temptation of a Famous Voice When a brand looks to make a statement, few temptations are as strong as hiring a celebrity to be its voice. The reasoning seems straightforward: fame equals recognition, and recognition implies trust. For decades, advertisers have followed this logic, hoping that a well-known voice will lend instant credibility or […]

Breaking Into Commercial Voice Acting: Skills, Tools, and Steps to Succeed

October 28, 2025 by Leah Arscott

Commercial voice acting has long been one of the most consistent and rewarding areas of the voiceover world. From television and radio ads to digital marketing and branded content, commercial voice actors bring products and ideas to life through tone, emotion, and timing. While animation and video game work often get the spotlight, commercial voiceover […]