Branding

EE and Kevin Bacon End 14-Year Advertising Partnership

February 26, 2026 by Tom Aglio

EE and Kevin Bacon have officially parted ways after a 14-year advertising partnership, bringing to a close one of the UK’s longest-running celebrity brand relationships. The collaboration began in 2012, shortly after EE launched as a mobile network operator in the United Kingdom. Over the years, Bacon became closely associated with the company’s messaging around […]

Iconic Voices and AI Are Shaping Modern Brand Identity

October 30, 2025 by Austen Moret

For years, major brands have deliberately chosen distinctive human voices to shape their identity. Whether the goal is warmth, authority, humour, or reassurance, a well-chosen voice gives a brand its tone, a sound that lingers long after the ad ends. But as artificial intelligence accelerates, that human connection is being tested. In a landscape where […]

Lucy Liu Becomes the New Voice of Mercedes-Benz USA

August 19, 2025 by Ashley Bryant

A Fresh Voice for a New Era Mercedes-Benz has officially introduced Lucy Liu as the new brand voice of its U.S. campaigns, marking a significant shift in the company’s approach to storytelling. For the past 15 years, the unmistakable voice of Jon Hamm has defined the luxury automaker’s American identity. His smooth, authoritative tone embodied […]

Brand Video Voice Talent: Elevating the Sound of Brands

June 4, 2024 by Kate Marcin

When Voice Talent Becomes the Essence of a Brand Brands, in many ways, are akin to people. They have personalities, stories, quirks, and aspirations. Just as an individual’s voice can convey their mood, character, and intent, a brand’s voice in its videos can reflect its essence, ambitions, and value proposition. Coca-Cola, Nike, Samsung – these […]